A few years ago, internet use was not common in Pakistan, but with the development of broadband, 3G and 4G are now part of our lives. Like other countries (United Kingdom, United States), we became popular online shopping in our country, where people learned to read and write with technology and preferred to shop at home or at their business location work. Social media and mobile devices also have a significant impact on e-commerce growth in Pakistan, to the highest level. When mobile devices and tablets started broadcasting information and different options, users changed their interests and preferences and the database followed the analysis before analyzing these trends.
Throughout Pakistan, a national survey has been conducted to make a thorough analysis of the e-commerce community in Pakistan in recent years. This report is intended to train e-commerce companies and others related to this sector, in any way with the dynamic industry in their region.
Since the e-commerce strategy is the direct impact of the consumer and the resulting data registration around the world, the best idea is to know the owner of the current project and the future by studying this report and planning some future strategies. The market dynamics mentioned in the report, the main development point that we believe identifies the e-commerce growth in Pakistan in the modern era and creates a healthy future.
The report is divided into a thorough analysis of e-commerce and the future. The most important factors in this report are: Which age group often visits the relevant sites? A more interesting genre? What is the geographic direction of the industry? How many segments are there on the market? What percentage of users and new users comes back?
Also Do Check out Scope of E-Commerce in Pakistan
E-Commerce Growth in Pakistan Survey:
The age factor makes it easy for companies to achieve their goals and strategies after they are aware of which age group is most interested in their products. The highest percentage of the age group for users of interest is between 25 and 34 years old. The age group, which has a secondary interest, is not older than 65 years. Young people between 18 and 24 have a moderate interest.
18-25 years: 22%
26-35 years: 48%
36-45 years old: 17%
46-55 years: 7%
56-65 years old: 4%
More than 65 years: 2%
If we analyze the many e-commerce activities in terms of gender, compared with the results of men and women, the results will be men who cover 70% of women who own 30% of the relationships.
In the geographic direction, the analysis of the big cities must make a report with: Lahore, Karachi, Islamabad and Rawalpindi, Sialkot, Peshawar and some other countries. The report shows that more than 50% of e-commerce transactions come from three major cities: Lahore, Karachi, Islamabad and Rawalpindi. Relationship between transactions such as:
Islamabad and Rawalpindi: 15
The most privileged part of e-commerce growth in Pakistan is mobile telephone and electronics, with which most of the region has recently been covered. According to that in Pakistan, people are mainly looking for consumer electronics and they gather information about cars and online education, consulting, financial services, computers and accessories, hardware and laptops, preparation tests and recent experiences. But no clothing and accessories for your research work.
The segments of the market segments are:
Consumer electronics and mobile phones: 9
Motor vehicles and cars: 5
Cars, motor vehicles, industry: 2.5
Computer accessories and components: 4.5
Computers / laptops / computers: 3
Clothing and accessories: 2
Preparation and orientation of the test: 2.5
Financial services: 3
During the survey, the results showed that the number of returning users in Pakistan was compared to the number of new visitors. The average time for new visitors per page is about 3 minutes and the average time for a returning visitor is 5 minutes. Recurring users have a greater impact on the business than new users: customer loyalty to the brand appears. 65% of new visitors and 45% of returning visitors can visit e-commerce sites in one year.
In future, the e-commerce growth in Pakistan will cover 72% of the market. Mobile phones and social media play a key role in the rapid development of the e-commerce market. Much of the traffic comes from cell phones and tablets. By targeting target groups and marketing in their strategies, they can achieve the desired goal.